Providing insightful, progressive solutions
that differentiate companies and offer consumers
what they desire in a clever and unexpected way.
Excited about opportunities in the cosmetics
industry that take advantage of my cross-functional abilities.
strategy
An identified plan of differentiation
that outlines the company’s path to success.
Know what your good at and determine where you
can win. Identify your customer and build the
story. Communicate to your target in a manner
that rounds out the points of differentiation
and the advantages your brand offers.
With experience in branding, rebranding, and
strategy development for companies, corporate
divisions, and product offerings, I can efficiently
identify a distinctive strategy for your brand.
innovation
Innovation provides the fuel for continued success.
The process of innovation has changed.
It is dynamic, fast, and essential for
survival in a dramatically advancing
marketplace. A company’s approach to
innovation should flex and move with
trend, technology, demand, and
distribution. It should exist in
every aspect of your business, forming
a unique customer experience at every
touchpoint.
Put my years of experience in creating award winning
innovations to work for your company developing an
efficient and profitable innovation program.
execution
Deliver the plan, create the experience,
sell the promise, measure the success, refine.
Your strategy is only as good as your
execution. A successful sales strategy
will focus on delivering the identified
customer experience at each touchpoint,
communicating and reinforcing the company’s
points of difference and bringing the brand
promise to life.
With years of sales and marketing expertise,
I will execute the strategy and deliver the
experience to the targeted customer, generating
positive, measurable results year over year.
